An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving natu
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies
Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessivel
“FMCG Idea to Shelf” is a comprehensive guide that takes aspiring entrepreneurs, business owners, and FMCG (Fast-Moving Consumer Goods) enthusiasts on an in
