4-D Branding

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  • 4-D Branding Book Detail

  • Author : Thomas Gad
  • Release Date : 2001
  • Publisher : Pearson Education
  • Genre : Business & Economics
  • Pages : 206
  • ISBN 13 : 9780273653684
  • File Size : 57,57 MB

4-D Branding by Thomas Gad PDF Summary

Book Description: This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.

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