50+ Marketing

Released on by Jean-Paul Tréguer
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  • 50+ Marketing Book Detail

  • Author : Jean-Paul Tréguer
  • Release Date : 2002-09-06
  • Publisher : Palgrave Macmillan
  • Genre : Business & Economics
  • Pages : 194
  • ISBN 13 : 9780333984123
  • File Size : 56,56 MB
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50+ Marketing by Jean-Paul Tréguer PDF Summary

Book Description: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.

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