A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Released on by Emerald Group Publishing Limited
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  • A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment Book Detail

  • Author : Emerald Group Publishing Limited
  • Release Date : 2015-11-02
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 190
  • ISBN 13 : 1785608703
  • File Size : 40,40 MB
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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by Emerald Group Publishing Limited PDF Summary

Book Description: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

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