A Practical Guide to Strategic Narrative Marketing

Released on by Guy Murrel
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  • A Practical Guide to Strategic Narrative Marketing Book Detail

  • Author : Guy Murrel
  • Release Date : 2016-08-10
  • Publisher : Outskirts Press
  • Genre : Business & Economics
  • Pages : 51
  • ISBN 13 : 1478775386
  • File Size : 82,82 MB
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A Practical Guide to Strategic Narrative Marketing by Guy Murrel PDF Summary

Book Description: Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

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