A Practitioner's Guide to Account-based Marketing

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  • A Practitioner's Guide to Account-based Marketing Book Detail

  • Author : Bev Burgess
  • Release Date : 2021-06-29
  • Publisher :
  • Genre :
  • Pages : 288
  • ISBN 13 : 9781398600881
  • File Size : 56,56 MB

A Practitioner's Guide to Account-based Marketing by Bev Burgess PDF Summary

Book Description: Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

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Account-Based Marketing

Account-Based Marketing

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Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they e