A Psychology of User Experience

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It is well-established that while cognitive psychology provides a sound foundation for an understanding of our interactions with digital technology, this is no

Bottlenecks

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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be r

Laws of UX

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An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable

User Experience Is Brand Experience

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

Psychology for Designers

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How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to dig