A Quantitative Assessment of Public Relations Practitioners Perceptions of Their Relationship with the Organization They Represent

Released on by Jill Boudreaux
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  • A Quantitative Assessment of Public Relations Practitioners Perceptions of Their Relationship with the Organization They Represent Book Detail

  • Author : Jill Boudreaux
  • Release Date : 2005
  • Publisher :
  • Genre :
  • Pages :
  • ISBN 13 :
  • File Size : 63,63 MB
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A Quantitative Assessment of Public Relations Practitioners Perceptions of Their Relationship with the Organization They Represent by Jill Boudreaux PDF Summary

Book Description: ABSTRACT: This study attempts to identify how public relations practitioner roles and organizational decision-making style impact the relationship that is shared between the practitioner and the organization they represent. Based on Internet survey research methods, research findings indicated that organizational decision-making style was a minimal factor in influencing the relationship shared between the practitioner and the organization they represent. Practitioner role did, however, have a significant influence on the levels of trust, commitment, satisfaction and control mutuality between the practitioner and the organization they represent. Low response rates prevents confident generalization of the results of this study to the entire Public Relations Society of America population. Findings support the relational theory of public relations.

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