A Research Agenda for Sales

Released on by Fernando Jaramillo
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  • A Research Agenda for Sales Book Detail

  • Author : Fernando Jaramillo
  • Release Date : 2021-01-29
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 208
  • ISBN 13 : 1788975316
  • File Size : 56,56 MB
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A Research Agenda for Sales by Fernando Jaramillo PDF Summary

Book Description: A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.

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A Research Agenda for Sales

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