Global Brand Integrity Management

Global Brand Integrity Management

File Size : 13,13 MB
Total View : 4866 Views
DOWNLOAD

Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is

The Brand IDEA

The Brand IDEA

File Size : 99,99 MB
Total View : 767 Views
DOWNLOAD

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition

Global Brand Integrity Mgmt.

Global Brand Integrity Mgmt.

File Size : 2,2 MB
Total View : 9141 Views
DOWNLOAD

Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the glo

Beyond Branding

Beyond Branding

File Size : 61,61 MB
Total View : 4186 Views
DOWNLOAD

Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing