Advanced Marketing Strategy

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  • Advanced Marketing Strategy Book Detail

  • Author : Glen L. Urban
  • Release Date : 1991
  • Publisher :
  • Genre : Business & Economics
  • Pages : 563
  • ISBN 13 : 9780138519407
  • File Size : 74,74 MB

Advanced Marketing Strategy by Glen L. Urban PDF Summary

Book Description: This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

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