Advances in Advertising Research (Vol. 2)

Released on by Shintaro Okazaki
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  • Advances in Advertising Research (Vol. 2) Book Detail

  • Author : Shintaro Okazaki
  • Release Date : 2011-06-21
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 483
  • ISBN 13 : 3834968544
  • File Size : 80,80 MB
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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki PDF Summary

Book Description: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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Advances in Advertising Research (Vol. 2)

Advances in Advertising Research (Vol. 2)

File Size : 81,81 MB
Total View : 9782 Views
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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom

Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)

File Size : 81,81 MB
Total View : 2953 Views
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

File Size : 29,29 MB
Total View : 5106 Views
DOWNLOAD

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec