Advances in Advertising Research (Vol. XI)

Released on by Martin K.J. Waiguny
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  • Advances in Advertising Research (Vol. XI) Book Detail

  • Author : Martin K.J. Waiguny
  • Release Date : 2021-09-01
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 349
  • ISBN 13 : 3658322012
  • File Size : 65,65 MB
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Advances in Advertising Research (Vol. XI) by Martin K.J. Waiguny PDF Summary

Book Description: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

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Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

File Size : 19,19 MB
Total View : 2145 Views
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

File Size : 41,41 MB
Total View : 2213 Views
DOWNLOAD

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 1)

File Size : 64,64 MB
Total View : 3681 Views
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communica

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)

File Size : 85,85 MB
Total View : 4765 Views
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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte