New Challenges to International Marketing

Released on by Tamer Cavusgil
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  • New Challenges to International Marketing Book Detail

  • Author : Tamer Cavusgil
  • Release Date : 2009-02-20
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 432
  • ISBN 13 : 1848554680
  • File Size : 24,24 MB
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New Challenges to International Marketing by Tamer Cavusgil PDF Summary

Book Description: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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