Advertising and Consumer Society

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This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W

Readings in Advertising, Society, and Consumer Culture

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This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor

Marketing Madness

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In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reeb

New Perspectives on Critical Marketing and Consumer Society

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Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critica

The Consumer Society

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The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do