Advertising and Public Relations Law

preview-18
  • Advertising and Public Relations Law Book Detail

  • Author : Carmen Maye
  • Release Date : 2019-06-25
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 431
  • ISBN 13 : 1351051725
  • File Size : 32,32 MB

Advertising and Public Relations Law by Carmen Maye PDF Summary

Book Description: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Disclaimer: www.yourbookbest.com does not own Advertising and Public Relations Law books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Advertising and Public Relations Law

Advertising and Public Relations Law

File Size : 53,53 MB
Total View : 5616 Views
DOWNLOAD

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations sp

Everyday Public Relations for Lawyers

Everyday Public Relations for Lawyers

File Size : 76,76 MB
Total View : 3050 Views
DOWNLOAD

Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and d

Mixed Media

Mixed Media

File Size : 97,97 MB
Total View : 7519 Views
DOWNLOAD

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional discipli

Law & Advertising

Law & Advertising

File Size : 11,11 MB
Total View : 7430 Views
DOWNLOAD

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminatin