Advertising and Sales Promotion Strategy

Released on by Gerard J. Tellis
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  • Advertising and Sales Promotion Strategy Book Detail

  • Author : Gerard J. Tellis
  • Release Date : 1997
  • Publisher : Prentice Hall
  • Genre : Business & Economics
  • Pages : 528
  • ISBN 13 :
  • File Size : 72,72 MB
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Advertising and Sales Promotion Strategy by Gerard J. Tellis PDF Summary

Book Description: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

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