Advertising and Societies

Released on by Katherine Toland Frith
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  • Advertising and Societies Book Detail

  • Author : Katherine Toland Frith
  • Release Date : 2010
  • Publisher : Peter Lang
  • Genre : Advertising
  • Pages : 282
  • ISBN 13 : 9781433103858
  • File Size : 19,19 MB
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Advertising and Societies by Katherine Toland Frith PDF Summary

Book Description: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

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Advertising and Societies

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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the

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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s