Advertising and Society

Released on by Carol J. Pardun
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  • Advertising and Society Book Detail

  • Author : Carol J. Pardun
  • Release Date : 2013-06-26
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 346
  • ISBN 13 : 1118587626
  • File Size : 67,67 MB
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Advertising and Society by Carol J. Pardun PDF Summary

Book Description: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the

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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It

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Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help