Advertising in Modern and Postmodern Times

Released on by Pamela Odih
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  • Advertising in Modern and Postmodern Times Book Detail

  • Author : Pamela Odih
  • Release Date : 2007-04-30
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 249
  • ISBN 13 : 1848605064
  • File Size : 45,45 MB
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Advertising in Modern and Postmodern Times by Pamela Odih PDF Summary

Book Description: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

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Advertising in Modern and Postmodern Times

Advertising in Modern and Postmodern Times

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How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces th

The Consumerist Manifesto

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Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embrac