Advertising & IMC

Released on by Sandra Ernst Moriarty
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  • Advertising & IMC Book Detail

  • Author : Sandra Ernst Moriarty
  • Release Date : 2014-04-03
  • Publisher :
  • Genre : Advertising
  • Pages : 669
  • ISBN 13 : 9781292017396
  • File Size : 24,24 MB
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Advertising & IMC by Sandra Ernst Moriarty PDF Summary

Book Description: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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