Advertising Management by Dr. F. C. Sharma (eBook)

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  • Advertising Management by Dr. F. C. Sharma (eBook) Book Detail

  • Author : Dr. F. C. Sharma
  • Release Date : 2020-12-12
  • Publisher : SBPD Publications
  • Genre : Design
  • Pages : 181
  • ISBN 13 : 9351671011
  • File Size : 55,55 MB
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Advertising Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma PDF Summary

Book Description: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

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Marketing Management by Dr. F. C. Sharma

Marketing Management by Dr. F. C. Sharma

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi