Advertising Campaign Planning

File Size : 89,89 MB
Total View : 9031 Views
DOWNLOAD

Advertising Account Planning

File Size : 21,21 MB
Total View : 3946 Views
DOWNLOAD

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning

Advertising Media Planning

File Size : 63,63 MB
Total View : 1065 Views
DOWNLOAD

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i

Advertising Account Planning

File Size : 64,64 MB
Total View : 7285 Views
DOWNLOAD

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital l

Truth, Lies, and Advertising

File Size : 36,36 MB
Total View : 4171 Views
DOWNLOAD

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u