Kleppner's Advertising Procedure

Released on by W. Ronald Lane
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  • Kleppner's Advertising Procedure Book Detail

  • Author : W. Ronald Lane
  • Release Date : 2011
  • Publisher : Prentice Hall
  • Genre : Advertising
  • Pages : 0
  • ISBN 13 : 9780136110828
  • File Size : 47,47 MB
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Kleppner's Advertising Procedure by W. Ronald Lane PDF Summary

Book Description: For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

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Kleppner's Advertising Procedure

Kleppner's Advertising Procedure

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For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduc