Advertising Theory and Practice

Released on by Charles Harold Sandage
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  • Advertising Theory and Practice Book Detail

  • Author : Charles Harold Sandage
  • Release Date : 1979
  • Publisher : McGraw-Hill/Irwin
  • Genre : Business & Economics
  • Pages : 724
  • ISBN 13 :
  • File Size : 14,14 MB
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Advertising Theory and Practice by Charles Harold Sandage PDF Summary

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Advertising Theory

Advertising Theory

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary

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Creative Advertising

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A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlyin