Aesthetics and Style in Strategy

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  • Aesthetics and Style in Strategy Book Detail

  • Author : Gino Cattani
  • Release Date : 2020-10-12
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 348
  • ISBN 13 : 1800432364
  • File Size : 61,61 MB

Aesthetics and Style in Strategy by Gino Cattani PDF Summary

Book Description: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

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Aesthetics and Style in Strategy

Aesthetics and Style in Strategy

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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe

Aesthetics and Style in Strategy

Aesthetics and Style in Strategy

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Total View : 3950 Views
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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe

Style and Strategy

Style and Strategy

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Style and strategy inhabit different domains. Style generally remains the province of the humanities, whereas strategy occupies important positions within the a

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There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa

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The Substance of Style

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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory exp