Branding Your Business

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding p

Pick Me

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Total View : 7081 Views
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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young

Life After the 30-Second Spot

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The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably,

Casting for Big Ideas

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"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen P

Letters to a Best Friend

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A lively and intimate selection of letters on life, literature, and art from one of America’s finest prose stylists.