Olympic Marketing PDF book is popular Business & Economics book written by Alain Ferrand. The book was released by Routledge on 2012 with total hardcover pages 298. Fast download link is given in this page, you could read Olympic Marketing by Alain Ferrand in PDF, epub and kindle directly from your devices.
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stabil
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook
