The Theory and Practice of Corporate Communication

Released on by Alan T. Belasen
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  • The Theory and Practice of Corporate Communication Book Detail

  • Author : Alan T. Belasen
  • Release Date : 2008
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 305
  • ISBN 13 : 141295035X
  • File Size : 44,44 MB
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The Theory and Practice of Corporate Communication by Alan T. Belasen PDF Summary

Book Description: Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.

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