Digital and Social Media Marketing

preview-18
  • Digital and Social Media Marketing Book Detail

  • Author : Aleksej Heinze
  • Release Date : 2016-11-18
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 346
  • ISBN 13 : 1317422120
  • File Size : 44,44 MB

Digital and Social Media Marketing by Aleksej Heinze PDF Summary

Book Description: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Disclaimer: www.yourbookbest.com does not own Digital and Social Media Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Digital and Social Media Marketing

Digital and Social Media Marketing

File Size : 1,1 MB
Total View : 9067 Views
DOWNLOAD

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

Digital and Social Media Marketing

Digital and Social Media Marketing

File Size : 34,34 MB
Total View : 7447 Views
DOWNLOAD

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines acade

Strategic Digital Transformation

Strategic Digital Transformation

File Size : 94,94 MB
Total View : 3746 Views
DOWNLOAD

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attit