Aligning Strategy and Sales

preview-18
  • Aligning Strategy and Sales Book Detail

  • Author : Frank Cespedes
  • Release Date : 2014-08-12
  • Publisher : Harvard Business Review Press
  • Genre : Business & Economics
  • Pages : 329
  • ISBN 13 : 1422196089
  • File Size : 65,65 MB

Aligning Strategy and Sales by Frank Cespedes PDF Summary

Book Description: "The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

Disclaimer: www.yourbookbest.com does not own Aligning Strategy and Sales books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Aligning Strategy and Sales

Aligning Strategy and Sales

File Size : 99,99 MB
Total View : 8129 Views
DOWNLOAD

"The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerab

Aligning Strategy and Sales

Aligning Strategy and Sales

File Size : 5,5 MB
Total View : 4644 Views
DOWNLOAD

"Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an impor

Sales Management That Works

Sales Management That Works

File Size : 51,51 MB
Total View : 4275 Views
DOWNLOAD

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based gu

Aligned to Achieve

Aligned to Achieve

File Size : 34,34 MB
Total View : 6148 Views
DOWNLOAD

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that wi

Value-ology

Value-ology

File Size : 81,81 MB
Total View : 2893 Views
DOWNLOAD

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value,