Trademark and Deceptive Advertising Surveys

Released on by Shari Seidman Diamond
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  • Trademark and Deceptive Advertising Surveys Book Detail

  • Author : Shari Seidman Diamond
  • Release Date : 2012
  • Publisher : American Bar Association
  • Genre : Deceptive advertising
  • Pages : 0
  • ISBN 13 : 9781614384748
  • File Size : 88,88 MB
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Trademark and Deceptive Advertising Surveys by Shari Seidman Diamond PDF Summary

Book Description: Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.

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