Predicting and Changing Behavior

Predicting and Changing Behavior

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date rev

Consumers in Context

Consumers in Context

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which h