An Information Processing Theory of Consumer Choice

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  • An Information Processing Theory of Consumer Choice Book Detail

  • Author : James R. Bettman
  • Release Date : 1979
  • Publisher : Addison Wesley Publishing Company
  • Genre : Business & Economics
  • Pages : 424
  • ISBN 13 :
  • File Size : 92,92 MB

An Information Processing Theory of Consumer Choice by James R. Bettman PDF Summary

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Understanding Consumer Choice

Understanding Consumer Choice

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the h