An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, toge
This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti
The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing p
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social dis
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that mak
