Bachelor Thesis from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70 % - A, New College Durham,
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand t
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of the S
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot
