Anatomy of a Trend

Released on by Henrik Vejlgaard
preview-18

  • Anatomy of a Trend Book Detail

  • Author : Henrik Vejlgaard
  • Release Date : 2008
  • Publisher :
  • Genre : Business & Economics
  • Pages : 280
  • ISBN 13 :
  • File Size : 73,73 MB
DOWNLOAD BOOK

Anatomy of a Trend by Henrik Vejlgaard PDF Summary

Book Description: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

Disclaimer: www.yourbookbest.com does not own Anatomy of a Trend books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.