Marketing Identities Through Language

Released on by E. Martin
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  • Marketing Identities Through Language Book Detail

  • Author : E. Martin
  • Release Date : 2005-11-30
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 300
  • ISBN 13 : 0230511902
  • File Size : 27,27 MB
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Marketing Identities Through Language by E. Martin PDF Summary

Book Description: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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