Why Mexicans Don't Drink Molson

Released on by Andrea Mandel-Campbell
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  • Why Mexicans Don't Drink Molson Book Detail

  • Author : Andrea Mandel-Campbell
  • Release Date : 2009-07-01
  • Publisher : D & M Publishers
  • Genre : Business & Economics
  • Pages : 338
  • ISBN 13 : 192668592X
  • File Size : 54,54 MB
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Why Mexicans Don't Drink Molson by Andrea Mandel-Campbell PDF Summary

Book Description: Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

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