Copywriting Is…

Released on by Andrew Boulton
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  • Copywriting Is… Book Detail

  • Author : Andrew Boulton
  • Release Date : 2021-03-29
  • Publisher : Gasp Books
  • Genre : Business & Economics
  • Pages : 232
  • ISBN 13 : 1838434313
  • File Size : 20,20 MB
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Copywriting Is… by Andrew Boulton PDF Summary

Book Description: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

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