Angel Customers & Demon Customers

Released on by Larry Selden
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  • Angel Customers & Demon Customers Book Detail

  • Author : Larry Selden
  • Release Date : 2003
  • Publisher : Penguin
  • Genre : Business & Economics
  • Pages : 258
  • ISBN 13 : 9781591840077
  • File Size : 8,8 MB
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Angel Customers & Demon Customers by Larry Selden PDF Summary

Book Description: Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.

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