Appeals in Modern Rhetoric

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Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetor

The Art of Rhetoric

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'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempte

Essays on Classical Rhetoric and Modern Discourse

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Eighteen essays by leading scholars in English, speech communication, educa­tion, and philosophy explore the vitality of the classical rhetorical tradition and

Applying Aristotle's Three Ancient Rhetorical Appeals to Modern Business Communication

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Though the term rhetoric is often used nowadays in a negative sense, the word and concept have origins in antiquity. In ancient philosophy, rhetoric is a neutra

Rhetoric: A Very Short Introduction

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Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient G