Applying Neuroscience to Business Practice

Released on by Dos Santos, Manuel Alonso
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  • Applying Neuroscience to Business Practice Book Detail

  • Author : Dos Santos, Manuel Alonso
  • Release Date : 2016-10-25
  • Publisher : IGI Global
  • Genre : Psychology
  • Pages : 351
  • ISBN 13 : 152251029X
  • File Size : 63,63 MB
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Applying Neuroscience to Business Practice by Dos Santos, Manuel Alonso PDF Summary

Book Description: Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

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