Archaeology Is a Brand!

Released on by Cornelius Holtorf
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  • Archaeology Is a Brand! Book Detail

  • Author : Cornelius Holtorf
  • Release Date : 2016-07
  • Publisher : Routledge
  • Genre : Social Science
  • Pages : 197
  • ISBN 13 : 1315434083
  • File Size : 72,72 MB
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Archaeology Is a Brand! by Cornelius Holtorf PDF Summary

Book Description: Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.

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