The Artisan Brand

Released on by Mulholland, Jon
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  • The Artisan Brand Book Detail

  • Author : Mulholland, Jon
  • Release Date : 2022-10-07
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 262
  • ISBN 13 : 1839106131
  • File Size : 14,14 MB
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The Artisan Brand by Mulholland, Jon PDF Summary

Book Description: Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.

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