The Psychology of Attitudes and Attitude Change

Released on by Gregory R. Maio
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  • The Psychology of Attitudes and Attitude Change Book Detail

  • Author : Gregory R. Maio
  • Release Date : 2009
  • Publisher : SAGE Publications
  • Genre : Psychology
  • Pages : 289
  • ISBN 13 : 141292975X
  • File Size : 55,55 MB
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The Psychology of Attitudes and Attitude Change by Gregory R. Maio PDF Summary

Book Description: Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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