Attracting Investors

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  • Attracting Investors Book Detail

  • Author : Philip Kotler
  • Release Date : 2004-08-13
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 264
  • ISBN 13 : 9780471646563
  • File Size : 43,43 MB

Attracting Investors by Philip Kotler PDF Summary

Book Description: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

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Attracting Investors

Attracting Investors

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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer

Attracting Equity Investors

Attracting Equity Investors

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Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an

How to Attract Investors

How to Attract Investors

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Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are

Money Magnet

Money Magnet

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The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small

Attracting Investors (Summary)

Attracting Investors (Summary)

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getAbstract Summary: Get the key points from this book in less than 10 minutes.This book is a little like a football play that looks great on the blackboard in