Audience Economics

Released on by Philip M. Napoli
preview-18

  • Audience Economics Book Detail

  • Author : Philip M. Napoli
  • Release Date : 2003
  • Publisher : Columbia University Press
  • Genre : Business & Economics
  • Pages : 254
  • ISBN 13 : 9780231126526
  • File Size : 40,40 MB
DOWNLOAD BOOK

Audience Economics by Philip M. Napoli PDF Summary

Book Description: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Disclaimer: www.yourbookbest.com does not own Audience Economics books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Audience Economics

Audience Economics

File Size : 56,56 MB
Total View : 2264 Views
DOWNLOAD

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated

Audience Evolution

Audience Evolution

File Size : 23,23 MB
Total View : 2543 Views
DOWNLOAD

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit

Markets, Morals, and Policy-Making

Markets, Morals, and Policy-Making

File Size : 4,4 MB
Total View : 4885 Views
DOWNLOAD

Free-market economics has attempted to combine efficiency and freedom by emphasizing the need for neutral rules and meta-rules. These efforts have only been par