Bank Marketing for the 90's

Released on by Don Wright
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  • Bank Marketing for the 90's Book Detail

  • Author : Don Wright
  • Release Date : 1991-09-03
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 250
  • ISBN 13 : 9780471522645
  • File Size : 68,68 MB
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Bank Marketing for the 90's by Don Wright PDF Summary

Book Description: Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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Bank Marketing for the 90's

Bank Marketing for the 90's

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its surviva

Bank Strategic Management and Marketing

Bank Strategic Management and Marketing

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Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy;