Basic Marketing

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  • Basic Marketing Book Detail

  • Author : Mccarthy E. Jerome
  • Release Date : 1987-02-01
  • Publisher : McGraw-Hill/Irwin
  • Genre :
  • Pages :
  • ISBN 13 : 9780256060485
  • File Size : 36,36 MB

Basic Marketing by Mccarthy E. Jerome PDF Summary

Book Description:

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An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and cas